Tag Archives: metrics

Interaction 10

This past week I had the pleasure to present at Interaction 10 in Savannah, Ga. This was my first Interaction conference and I absolutely loved it. The city, the venue, the crowd and the content were all fantastic. Even the food was the best conference food I’ve ever had. The IXDA should be really proud for making such an excellent event happen.

I was excited to go but apprehensive because I was meant to present on a topic that is new to me and I had not had an opportunity to have other conversations about it across the community. Also, after seeing the first two days of excellent content one is bound to feel nervous about their own stuff! It ended up being great – I talked about key performance indicators and measuring success in the context of user experience (slides forthcoming – I’m writing notes because they are not good enough on their own as they were only triggers for my talking points).

While preparing for this talk I expected to have few people show up, precisely because of the reason why I am investigating this topic in the first place: designers don’t like numbers. I didn’t think the topic would be attractive at all (thus my “out there” title and description). The feedback I received and the types of questions asked during the event were really interesting and helped validate some suspicions about how our community sees metrics and numbers.

My main goal was to put something out there about KPIs and measures of success for UX so that we could start a conversation and really explore this topic. I have grown tired of how this topic ALWAYS ends up going into a “what is the ROI” conversation and never advances our ability to express what success means to us. Measuring success to show our value to others is a secondary goal, measuring success for ourselves seems far more valuable to me, which is why I am going to continue to explore this and try to focus the conversation on that goal.

The main theme I saw emerge from the feedback I received is that people felt validated; that I brought up the questions they all have but had not seen articulated in the community — which is precisely what I felt when I started looking into this 4 months ago. We can’t really learn and expand our understanding as a community if we don’t figure out what questions we’re trying to answer. And that is why, in my opinion, we always fall back on the pointless ROI calculation discussions.

I am very grateful for all who came, participated and found me later to discuss the topic. I am very excited about seeing what’s next.

UX Health Check at RedUX DC

This weekend I presented a 20-minute summary version of our IA Summit talk at the DC Redux event. You can check out the slides below and watch the video thanks to The UX Workshop folks. There were a bunch of talks so mine is on part II, around the 30 minute mark.


It was the first time I talked about the UX Health Check in public sans-Austin so it was great for me to identify what I need to brush up on. Also, trying to turn a 45 minute (that was originally a full-day workshop) into a 20 minute presentation was a challenge. I hope it was enough to get people interested in giving it a try.

UX Health Check poster from the IA Summit 2009

UX Health Check Poster

In addition to the first presentation we’ve ever given outside corporate quarters about the UX Health Check, Austin also created this awesome poster to show people what the UX Health Check is all about. You can download the full poster PDF for your enjoyment: UX Health Check Poster (IA Summit 2009) .

If you know of any photos floating out there from the poster sessions that show this poster, please let us know in the comments! We want to show our wives that we really were there :D

Introducing the User Experience Health Check

Today we introduced the User Experience Health Check during the 10th Information Architecture Summit in Memphis, TN. It is great to see this technique out there and available so other people can try it out and see if it works for their contexts.

Here is the presentation (slightly updated so it makes sense for people who were not present during the session):

Please let us know what you think. We are happy to answer any questions or help you get started on your own. The only value of a technique like this is if people use it and get something out of it. Please use it until it break and help us evolve it!

We’ll post the audio when we find out how to get it from the awesome people from Boxes & Arrows who recorded the entire IA Summit for podcasts.

We will also share the spreadsheet template where you capture all the capabilities, scores and benchrmarks so you can make the most minimal effort to give your first try at the UX Health Check :)